Tag - manage reviews

Do You Know Where ALL Of Your Reviews Are Posted? Probably Not-And It’s Getting Worse!

 Do You Even Know Where All Of Your Reviews Are Posted? The prospect of tracking and monitoring all of your reviews, even before you cope with the reality of managing your responses and customer interactions, is becoming more overwhelming than ever. Most business owners may not even be aware of all of the review websites and repositories that exist all over the internet. Many times the information about your business has been scraped and added to these sites without your knowledge. [...]

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review-importance-Google-Search

SEO Is Now More Dependent Upon REVIEWS Than Ever Before! MUST SEE VIDEO

 Just when you think you have the Google Search priorities figured out, something changes! Recent updates to Google’s search algorithm have moved the importance of reviews into the TOP 3 relevant components when potential customers are searching for local businesses. The impact of old-style, expensive SEO work has now given way to what Google considers to be a more important issue for consumers. This is an issue that MUST BE ADDRESSED by any agency or firm providing Search Engine Optimization services for [...]

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Bad Reviews Waste Ad Dollars

ATTENTION: Anyone In The Advertising Sales Space–Information You NEED TO KNOW NOW!

Attention ALL advertising sales account reps, direct mail sales and ad agencies! Your future in ad sales will, in part, depend upon how well you handle this new and important issue for your clients.  Our most recent research contains some shocking news for everyone in the advertising sales space. As online reviews have grown in strength, and with over 90% of consumers relying on reviews ratings to make purchase decisions, we have uncovered a potentially frightening situation: Over 57% of consumers surveyed indicated [...]

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BEST Strategies For Addressing Bad and Negative Reviews

 The ONLY Proven Tactics For Addressing Bad and Negative Reviews Against Your Business Anytime a business provides products or services to consumers, mistakes are going to happen. Poor service, misunderstood pricing, a bad meal, or a defective product. It’s happened to all of us. People at large react in different ways, but the internet and the ever-increasing number of review sites and social media make it very easy for an angry or dissatisfied customer to vent their frustrations and cause lasting [...]

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review-management-franchises

Review Management and Improvement Strategies For Franchises And Multi-Location Businesses

Consumer reviews, and their impact on both business reputation and organic search results have quickly risen to a critical level for franchises and multi-location businesses. 15 or so years ago, consumer opinions were largely based upon response to advertising and word-of-mouth recommendations from family and friends. Then came the full-on internet access phenomenon. Fast-forward to today, and over 90% of consumers are being affected by the online reviews left by others for local businesses. Google has recently upped the ante by [...]

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why-consumers-leave-bad-reviews

Why Do Consumers Leave Negative Reviews? You Might Be Surprised!

What Are The Main Reasons Motivating Consumers To Leave Negative Reviews?   Let’s take a few minutes to understand fully the motivations of the consumer whenever they leave a negative review for a business. In this particular survey, consumers were allowed to choose more than one factor: Over 74% of consumers expressed a desire to prevent future customers from having the same poor experience. Over 52% of consumers simply wanted a refund of their purchase. Just over 15% of consumers showed an actual intent to [...]

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Angie’s List Favors It’s Own Advertisers, Consumer Group Warns

CBS News-Moneywatch April 30, 2019 The Consumer Federation of America says online rating service Angie’s List gives preferential treatment to businesses that advertise with the site. Angie’s List presents consumers with a list of “top-rated pros” that consist solely of the company’s advertisers, the group says. It’s not the first time Angie’s List has been accused of favoring advertisers — Consumer Reports made a similar claim several years ago.  Angie’s List offers preferential treatment to businesses that advertise with the popular rating service, [...]

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