How Your Reviews Are Now Directly Connected To Your Search Rankings and VisibilityThe Review Stars
The NEW Relationship Between Your Reviews and Your
Search Relevance and Rankings on Google Search
Our research and client experiences at Review Control™ have uncovered bombshell information for the local business or franchise owner, and any company that depends upon search rankings for more organic business and customers.
We all know that maintaining a high reviews average is critical to your online reputation and image.
What is even MORE interesting is that reviews are now an integral part of the search algorithm in determining relevance and the visibility of your business.
In a nutshell, the businesses with the highest quantity of positive reviews, along with proper review management and response, are getting the highest placement in search results!
Google’s Official Policy on Responding to Reviews and Gathering More Positive Reviews:
According to the Google My Business support page, businesses are encouraged to “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.” This statement is then followed by “high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”
Therefore responding to reviews in a timely and professional manner builds trust with your customers, and will also help you immensely with the Google search engine itself. Google’s mission is to recommend the most credible businesses to their users. And because the new algorithm changes are recognizing a business that is publicly and properly responding to all reviews both positive and negative, Google is encouraging businesses to solicit more reviews and manage the reviews received.
We have discovered that the top 3 results for Google My Business had 5 times more reviews than the second 3 results. And the second 3 results had nearly three times the reviews of the next 3 results. As time goes on, these adjustments in the search algorithm and their effects will either help you—or HURT you. There have been millions of dollars spent on SEO (Search Engine Optimization) by businesses of all sizes. Solid SEO work has been proven over the years to be very helpful in reaching and maintaining higher rankings–especially for local search. But as consumer behavior has evolved, so has Google’s view of what is really helpful and relevant to you when you search the internet. Now that reviews are a primary factor in determining that relevance, there has to be a strategy in place for every business to monitor, track, request, respond and address reviews of all kinds across an ever-increasing number of websites and platforms. There are now at least 6 to 8 repositories where a review can be left for just about any business at any time. And the list is growing rapidly.
Google My Business listings are now scraping and displaying reviews from other sources and your potential customers are seeing it all in one glance. So this would make review management an absolute MUST for any business. Tracking all of that manually would be a daunting task to say the least.
Now more than ever, the need to properly manage your reviews and online reputation is critical to the health of your business.
And to take advantage of all of this, you’ll need the ONE-TWO PUNCH of the best review management system available at a low cost.
Visit us at https://www.reviewcontrolcenter.com/ for more information.
And Remember–Reputation Is Everything!