Author - The Review Stars

review-management-franchises

Review Management and Improvement Strategies For Franchises And Multi-Location Businesses

Consumer reviews, and their impact on both business reputation and organic search results have quickly risen to a critical level for franchises and multi-location businesses. 15 or so years ago, consumer opinions were largely based upon response to advertising and word-of-mouth recommendations from family and friends. Then came the full-on internet access phenomenon. Fast-forward to today, and over 90% of consumers are being affected by the online reviews left by others for local businesses. Google has recently upped the ante by [...]

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Angie’s List Favors It’s Own Advertisers, Consumer Group Warns

CBS News-Moneywatch April 30, 2019 The Consumer Federation of America says online rating service Angie’s List gives preferential treatment to businesses that advertise with the site. Angie’s List presents consumers with a list of “top-rated pros” that consist solely of the company’s advertisers, the group says. It’s not the first time Angie’s List has been accused of favoring advertisers — Consumer Reports made a similar claim several years ago.  Angie’s List offers preferential treatment to businesses that advertise with the popular rating service, [...]

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How Much Can A Bad Review Cost Your Business? The News Is NOT Good

What Can a Single Bad Review Cost Your Business? Let’s face it, your reviews and online reputation are essentially your business credit score. Many business owners believe that a bad review may not hurt them. Nothing is further from reality. In this new digital age information is posted, shared and transmitted constantly between individuals. What one user can see, their 200 or 300 “friends” also see. A single bad review is proven to drive away 1 potential customer out of every 10. [...]

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