Author - The Review Stars
12 Sep

The TRUTH About Removing Fake vs. Negative Reviews DON’T BE MISLEAD!

The TRUTH About Removing Bad and Fake Reviews From Your Record Review management has become a very important topic for businesses of all types and sizes. Consumer reviews are the primary component of your online reputation. Managing this reputation is more important than ever. Whenever there is a demand for a solution, as there is now for review management, a lot of misinformation and defective products always seem to follow. If you are concerned about your reviews rankings and reputation and are [...]

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05 Apr

Your Reviews Are Your Business ‘Credit Score’

Everyone is talking about their CREDIT SCORE these days. Managing your personal credit score (and protecting your information from theft) are on the mind of pretty much every consumer. And yet, business owners don’t realize the devastating effect even a slight dip in their reviews ratings and online reputation can have on their bottom line. And although many business owners are aware of their reviews, and even make an attempt to manage them by responding to their reviews, there are [...]

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25 Jan

Do You Know Where ALL Of Your Reviews Are Posted? Probably Not-And It’s Getting Worse!

 Do You Even Know Where All Of Your Reviews Are Posted? The prospect of tracking and monitoring all of your reviews, even before you cope with the reality of managing your responses and customer interactions, is becoming more overwhelming than ever. Most business owners may not even be aware of all of the review websites and repositories that exist all over the internet. Many times the information about your business has been scraped and added to these sites without your knowledge. [...]

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why-consumers-leave-bad-reviews
03 Jun

Why Do Consumers Leave Negative Reviews? You Might Be Surprised!

What Are The Main Reasons Motivating Consumers To Leave Negative Reviews?   Let’s take a few minutes to understand fully the motivations of the consumer whenever they leave a negative review for a business. In this particular survey, consumers were allowed to choose more than one factor: Over 74% of consumers expressed a desire to prevent future customers from having the same poor experience. Over 52% of consumers simply wanted a refund of their purchase. Just over 15% of consumers showed an actual intent to [...]

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review-importance-Google-Search
09 Mar

SEO Is Now More Dependent Upon REVIEWS Than Ever Before! MUST SEE VIDEO

 Just when you think you have the Google Search priorities figured out, something changes! Recent updates to Google’s search algorithm have moved the importance of reviews into the TOP 3 relevant components when potential customers are searching for local businesses. The impact of old-style, expensive SEO work has now given way to what Google considers to be a more important issue for consumers. This is an issue that MUST BE ADDRESSED by any agency or firm providing Search Engine Optimization services for [...]

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18 Feb

Don’t Gamble With Your Business Reputation! Get Your Reviews Under Control NOW

You May Be Gambling With Your Livelihood If You Don’t Take Your Reviews Seriously    In this new age of review driven consumer behavior, your reviews ratings are your business credit score. There are now more review websites than ever before. And the number is growing all the time. Tracking and managing all of your reviews has become a daunting task, yet this is the most important aspect of your reputation and image. Lower review averages cost you customers—and destroy your rankings in the search [...]

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Bad Reviews Waste Ad Dollars
13 Jan

ATTENTION: Anyone In The Advertising Sales Space–Information You NEED TO KNOW NOW!

Attention ALL advertising sales account reps, direct mail sales and ad agencies! Your future in ad sales will, in part, depend upon how well you handle this new and important issue for your clients.  Our most recent research contains some shocking news for everyone in the advertising sales space. As online reviews have grown in strength, and with over 90% of consumers relying on reviews ratings to make purchase decisions, we have uncovered a potentially frightening situation: Over 57% of consumers surveyed indicated [...]

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11 Oct

How Your Reviews Are Now Directly Connected To Your Search Rankings and Visibility

The NEW Relationship Between Your Reviews and Your Search Relevance and Rankings on Google Search   Our research and client experiences at Review Control™ have uncovered bombshell information for the local business or franchise owner, and any company that depends upon search rankings for more organic business and customers. We all know that maintaining a high reviews average is critical to your online reputation and image. What is even MORE interesting is that reviews are now an integral part of the search algorithm in [...]

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07 Sep

BEST Strategies For Addressing Bad and Negative Reviews

 The ONLY Proven Tactics For Addressing Bad and Negative Reviews Against Your Business Anytime a business provides products or services to consumers, mistakes are going to happen. Poor service, misunderstood pricing, a bad meal, or a defective product. It’s happened to all of us. People at large react in different ways, but the internet and the ever-increasing number of review sites and social media make it very easy for an angry or dissatisfied customer to vent their frustrations and cause lasting [...]

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review-management-franchises
04 Aug

Review Management and Improvement Strategies For Franchises And Multi-Location Businesses

Consumer reviews, and their impact on both business reputation and organic search results have quickly risen to a critical level for franchises and multi-location businesses. 15 or so years ago, consumer opinions were largely based upon response to advertising and word-of-mouth recommendations from family and friends. Then came the full-on internet access phenomenon. Fast-forward to today, and over 90% of consumers are being affected by the online reviews left by others for local businesses. Google has recently upped the ante by [...]

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