04
Aug
Review Management and Improvement Strategies For Franchises And Multi-Location Businesses
Consumer reviews, and their impact on both business reputation and organic search results have quickly risen to a critical level for franchises and multi-location businesses. 15 or so years ago, consumer opinions were largely based upon response to advertising and word-of-mouth recommendations from family and friends. Then came the full-on internet access phenomenon. Fast-forward to today, and over 90% of consumers are being affected by the online reviews left by others for local businesses. Google has recently upped the ante by [...]
